Bron
Built a media and agent system so real-time sports analysis could feel immediate, expressive, and human.
Bron began as an exploration into how AI agents could operate inside a live, emotionally charged domain: sports. The challenge wasn’t data availability or model capability — it was presentation. Existing tools felt either overly technical or detached from the way fans actually experience games. The problem was not intelligence. It was translation. This is a core challenge in agent interface systems.
The intent was to design a system where analysis felt situated — not abstract.
- Make agent reasoning legible without feeling robotic
- Blend live data with expressive media cues
- Create an interface that could scale from quick reactions to deep breakdowns
Constraints
- Real-time data pressure
- Agent orchestration complexity
- The need for emotional immediacy without visual noise
Structure
Bron was designed as a layered system:
- A multi-agent architecture responsible for different analytical roles
- A conversational interface that prioritized rhythm over verbosity
- A visual identity that borrowed from broadcast media rather than chat tools
The interface was intentionally asymmetrical, giving the agent visual weight rather than treating it as a secondary participant.
Key Decisions
- Avoided traditional chat bubbles in favor of a dominant agent presence
- Used visual rhythm and spacing to signal confidence and timing
- Treated sentiment and tone as first-class interface concerns
- Designed the system so agent intelligence could scale without changing the UI metaphor
Rather than explaining the system, the interface embodied it. This is a core part of how we build design systems for small teams.
Bron demonstrated that agent intelligence feels more trustworthy when paired with strong visual structure. Media conventions (broadcast, pacing, emphasis) outperform generic chat metaphors, and expressive restraint increases perceived authority. The system proved viable not just as a tool, but as a new kind of sports media surface.
System Component Library
Mobile Reading Experience
Intelligence alone is not compelling. It becomes compelling when it arrives with timing, tone, and presence.